It's Over Already??

Spring Day has come and gone.

I am happy with the results.

Spring Day received a lot of good feedback this year. I am lucky to have been a part of it. Neither my co-chair nor I had ever planned Spring Day before and that gave us an advantage. We came into the position with fresh ideas, new enthusiasm, and an attitude to make everything bigger and smoother than it was the year before. 

One of my proudest accomplishments of the day was the "Free Zone." I think I recognized a student need that hasn't been met before. Traditional Spring Days feature inflatable ride, karaoke, and tons of food. People love the food but they're not always engaged in the activities.

This year we reevaluated what the students were looking for in a n experience. What we discovered is that they just wanted an area to relax with their friends. It had been a long year and they deserved to relax. Further, the girls especially, were looking for photo opportunities to capture the perfect Instagram post. The addition of canopied furniture and cabanas satisfied both of those needs. 

I saw more social media posts this year than ever before

But I have no metrics to qualify that. It's safe to say you couldn't scroll through a Bentley student's social media the next day and NOT see a Spring Day photo. 

Oh yeah, Kiley Jenner was here.

And it generated an insane amount of PR coverage (13,000 outlets according to Bentley).

Goal = Accomplished

The goals for my experiential marketing plan was to create a relationship between the school and the student and enhance campus life. Further, my goals included generating a PR and social media buzz [check mark].

Every Single Aspect of the Day

I created a cool blog post recapping Spring Day that got over 2,000 views. Click here to make that number higher.