LSM 450: Addy Gorham's Marketing Plan

We Made It My Liberal Studies major has shaped my educational experience at Bentley. It has affected the elective courses I have taken and provided opportunities that served as a creative outlet. The material I have studied in my Media Arts and Society themed courses have complimented my marketing curriculum. I entered college with a fire for experiential marketing, a love for creativity and art, and enthusiasm to grab on to everything my Bentley experience had to offer. Looking back, I am thankful that I pursued a LSM concentrated in Media Arts and Society and it positively contributed to my business studies. I think the skills students develop in the LSM exemplify what Gloria is talking about when she says Bentley students are “nimble.”             Reflecting on the courses I took for my LSM, they were some of my favorite – particularly the ones that also fit my marketing major. Promotional strategy was one of the first ...

Spring Day has come and gone. I am happy with the results. Spring Day received a lot of good feedback this year. I am lucky to have been a part of it. Neither my co-chair nor I had ever planned Spring Day before and that gave us an advantage. We came into the position with fresh ideas, new enthusiasm, and an attitude to make everything bigger and smoother than it was the year before.  One of my proudest accomplishments of the day was the "Free Zone." I think I recognized a student need that hasn't been met before. Traditional Spring Days feature inflatable ride, karaoke, and tons of food. People love the food but they're not always engaged in the activities. This year we reevaluated what the students were looking for in a n experience. What we discovered is that they just wanted an area to relax with their friends. It had been a long year and they deserved to relax. Further, the girls especially, were looking for photo opportunities to capture the perfe...