LSM 450: Addy Gorham's Marketing Plan

Spring Day is Everywhere Today I had a speech in my COM 210 class I gave a lesson on what I know best, Spring Day. Our assignment in effective speaking was to give an informative speech. A topic that I definitely know a lot about was Spring Day. It was really cool so see the excitement that class had when I talked about Spring Day. It is like this mysterious thing that all the students gossip about . I still haven't started my project of really any planing for Spring Day, so I thought the exercise would also get me in the mood for thinking about my LSM project.  I'll break down the major parts of speech here: The Visualization Do you remember the first tour you took of the Bentley campus? While the tour guide showed you the Dana Center, they explained how the basketball courts you were just standing on transform into a concert venue for performers like Jason Derulo and the Chainsmokers. They introduced you to the legend that is Spring Day. This teaser of a ca...

Today. It happened.  I finally figured it out! I decided what "brand" I am going to analyze for my culminating project and it hit me like a mack truck.  The Backstory Before I could leave for Spring Break, I had to meet with my Campus Activities Board adviser and my co-chair. We are planning Spring Day -- the biggest student event of the year. The scariest thing that came out of our meeting is that we realized that when we return from Spring Break it will only be four weeks until the reveal party and six weeks until the actual event. We have a lot of work to do.  The Challenge So our adviser gave us a challenge. Her, and the rest of Student Programs & Engagement, wants to see fresh new ideas come out of Spring Day. We began researching and I realized that a lot of things that we could improve upon is our strategy. We have been relying on doing the same thing year after year, and it seemed that students were starting to get bored. We began to ask questio...

Hello Culminating Project! Today I submitted my proposal for LSM 450. It is hard to believe that this is my last semester of college. I am looking forward to finishing the year strong and tackling a project I am passionate about. For my LSM project I will analyze a consumer brand and create a marketing plan for them. I want to include elements of experiential marketing. I am hoping that the finish product will be something that I can talk about in a future interview. I fully intend on working in an experiential marketing agency after graduation.  Experiential Marketing Experiential marketing is definitely my biggest passion. I have known that I wanted to work in the industry since I was a sophomore in high school.  Experiential marketing is event planning for brands. It allows for direct interactions between a brand and the consumer. The purpose of experiential marketing is to build a relationship  with the consumer. My favorite thing about experiential is the ...