Is this real life?
Hello Culminating Project! Today I submitted my proposal for LSM 450. It is hard to believe that this is my last semester of college. I am looking forward to finishing the year strong and tackling a project I am passionate about. For my LSM project I will analyze a consumer brand and create a marketing plan for them. I want to include elements of experiential marketing. I am hoping that the finish product will be something that I can talk about in a future interview. I fully intend on working in an experiential marketing agency after graduation. Experiential Marketing Experiential marketing is definitely my biggest passion. I have known that I wanted to work in the industry since I was a sophomore in high school. Experiential marketing is event planning for brands. It allows for direct interactions between a brand and the consumer. The purpose of experiential marketing is to build a relationship with the consumer. My favorite thing about experiential is the ...